#WWE #AEW Rick Martel had been a standout good guy wrestler for years, having won the AWA World Title one time, & the WWF Tag Titles twice with two different partners. However, his best work came after he became a villain, adopting the name of Rick "The Model" Martel. He would spray his own brand of cologne, Arrogance, in his opponents' eyes to gain an unfair advantage, & would wear a button on his jacket saying "Yes, I am a model."